RESEARCH IN PROGRESS
A new benchmark for how cybersecurity firms earn buyer trust
Wave88 is building the UK Cybersecurity Trust Index — an independent benchmark that assesses how effectively UK mid-market cybersecurity vendors communicate credibility to enterprise buyers.
Enterprise buyers need credible signals. Most vendors still communicate in claims.
Enterprise buyers increasingly need structured, verifiable evidence of supplier credibility. Most cybersecurity vendors still rely on generic claims, fragmented proof, and inconsistent trust signals, creating avoidable procurement friction.
We assess not whether firms are technically capable, but whether they can prove it to the buyers who need to trust them. That’s the gap Wave88 was created to close.
Turning trust communication into a benchmarked discipline
Wave88 brings a research-led approach to a commercial problem that has long gone unmeasured, the gap between what cybersecurity firms assert and what enterprise buyers can independently verify. The result is a new lens on credibility, one that turns trust into measurable data.
For Cybersecurity Vendors
Capable cybersecurity firms often struggle to communicate credibility in ways enterprise buyers can evaluate quickly and confidently.
Wave88 helps make those visible trust signals measurable and comparable across the market.
For Enterprise Buyers
Procurement teams often rely on fragmented evidence, generic claims, and informal judgment when comparing cybersecurity suppliers. Wave88 supports a more consistent, evidence-based view of visible trust signals, helping the industry move toward clearer standards of credibility
A new annual benchmark for the UK cybersecurity market
Wave88’s flagship publication, the UK Cybersecurity Trust IndexTM, applies a structured methodology to assess the public trust signals vendors provide to the market.
See how the Index brings structure to what’s long been subjective.
The trust gap is no longer theoretical
Research from industry, policy, and academia points to the same conclusion:
Enterprise buyers need clearer, more verifiable ways to evaluate cybersecurity vendors.
That shift is already reshaping how credibility is communicated and rewarded.
The Trust Architecture Framework.
The Index is underpinned by the Trust Architecture FrameworkTM, a structured scoring model that measures six dimensions of trust communication in the public signalling environment.