{"id":85,"date":"2026-01-28T16:53:45","date_gmt":"2026-01-28T16:53:45","guid":{"rendered":"https:\/\/thewave88.com\/?page_id=85"},"modified":"2026-04-15T21:36:28","modified_gmt":"2026-04-15T21:36:28","slug":"landing","status":"publish","type":"page","link":"https:\/\/thewave88.com\/en\/landing\/","title":{"rendered":"Wave 88 Digital"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#189aef 0%|#041c6f 100%” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Open Sans|600||on|||||” text_line_height=”1.8em” header_font=”Open Sans|600|||||||” header_font_size=”14px” background_layout=”dark” max_width=”550px” custom_margin=”|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

RESEARCH IN PROGRESS<\/b><\/strong><\/h1>\n

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A new benchmark for how cybersecurity firms earn buyer trust<\/strong><\/h1>\n

Wave88 is building the UK Cybersecurity Trust IndexTM \u2014 an independent
benchmark that measures how effectively UK mid-market cybersecurity vendors
communicate credibility to enterprise buyers.<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”#prices” button_text=”Join the Index Waitlist” button_alignment=”left” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#f7821e” button_border_width=”0px” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_use_icon=”off” background_layout=”dark” custom_padding=”10px|30px|10px|30px” animation_style=”fade” box_shadow_style=”preset3″ box_shadow_vertical=”8px” box_shadow_color=”rgba(0,137,242,0.61)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_button button_url=”#prices” button_text=”Explore the Framework” button_alignment=”left” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#f7821e” button_border_width=”0px” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_use_icon=”off” background_layout=”dark” custom_padding=”10px|30px|10px|30px” animation_style=”fade” box_shadow_style=”preset3″ box_shadow_vertical=”8px” box_shadow_color=”rgba(0,137,242,0.61)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-illustration-01-1.png” show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Enterprise buyers need credible signals. Most vendors still communicate in<\/strong>
claims.<\/strong><\/h2>\n

Enterprise buyers increasingly need structured, verifiable evidence of supplier credibility. Most cybersecurity vendors still rely on generic claims, fragmented proof, and inconsistent trust signals, creating avoidable procurement friction.<\/p>\n

We assess not whether firms are technically capable, but whether they can prove it to the buyers who need to trust them.<\/p>\n

That\u2019s the gap Wave88 was created to close.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” disabled_on=”on|on|on” admin_label=”Features” module_id=”benefits” _builder_version=”4.27.4″ disabled=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”left” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Enterprise buyers need credible signals. Most vendors still communicate in<\/strong>
claims.<\/strong><\/h2>\n

Enterprise buyers increasingly need structured, verifiable evidence of supplier credibility. Most cybersecurity vendors still rely on generic claims, fragmented proof, and inconsistent trust signals, creating avoidable procurement friction.<\/p>\n

We assess not whether firms are technically capable, but whether they can prove it to the buyers who need to trust them.<\/p>\n

That\u2019s the gap Wave88 was created to close.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-07-6.png” admin_label=”Icon1″ _builder_version=”4.16″ max_width=”64px” custom_margin=”|||” custom_margin_last_edited=”off|desktop” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” global_colors_info=”{}”]<\/p>\n

MID-MARKET UK CYBERSECURITY FIRMS<\/b><\/strong><\/p>\n

The Index is designed for UK cybersecurity firms \u2014 typically 15 to 150 people \u2014 that are actively pursuing enterprise clients in regulated sectors and want to understand precisely how their credibility positioning is working in practice. If your firm appears in the Index cohort, your score is independently determined and evidence-referenced. Register below to be considered for inclusion.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-02-4.png” admin_label=”Icon2″ _builder_version=”4.16″ max_width=”64px” custom_margin=”|||” custom_margin_last_edited=”off|desktop” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” global_colors_info=”{}”]<\/p>\n

ENTERPRISE PROCUREMENT TEAMS AND CISOs<\/b><\/strong><\/p>\n

The Index gives enterprise buyers in regulated sectors an objective, independently produced reference point for evaluating cybersecurity supplier credibility beyond price, capability claims, and relationship-based judgment. <\/p>\n

Register below to receive the Index when published and contribute to the buyer research programme that informs it.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-illustration-02-4.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Illustration” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” admin_label=”Features” _builder_version=”4.16″ background_color=”#fafafc” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-illustration-03.png” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Turning trust communication into a benchmarked discipline<\/strong><\/h2>\n

Wave88 brings a research-led approach to a commercial problem that has long
gone unmeasured, the gap between what cybersecurity firms assert and what enterprise buyers can independently verify.
The result is a new lens on credibility, one that turns trust into measurable data.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-01-4.png” admin_label=”icon1″ _builder_version=”4.16″ max_width=”64px” custom_margin=”|||” custom_margin_last_edited=”off|desktop” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” global_colors_info=”{}”]<\/p>\n

For Cybersecurity Vendors\u00a0<\/b><\/strong><\/p>\n

Capable cybersecurity firms often struggle to communicate credibility in ways enterprise buyers can evaluate quickly and confidently.
Wave88 helps make those visible trust signals measurable and comparable across the market.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-09-3.png” admin_label=”icon2″ _builder_version=”4.16″ max_width=”64px” custom_margin=”|||” custom_margin_last_edited=”off|desktop” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” global_colors_info=”{}”]<\/p>\n

For Enterprise Buyers<\/b><\/strong><\/p>\n

Procurement teams often rely on fragmented evidence, generic claims, and informal judgment when comparing cybersecurity suppliers. Wave88 supports a more consistent, evidence-based view of visible trust signals, helping the industry move toward clearer standards of credibility<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Pricing” module_id=”prices” _builder_version=”4.27.4″ background_enable_color=”off” custom_padding=”100px|0px|100px|0px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Let’s talk…<\/strong><\/h1>\n

If you work in cybersecurity procurement or as a CISO in a UK regulated sector organisation and you are interested in contributing to our buyer research programme, please get in touch. We welcome a conversation.\u00a0<\/p>\n

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The first UK Cybersecurity Trust Index publishes in late 2026.<\/b><\/strong><\/h1>\n

Register now to receive the Sector Insight Report when published and Index updates as they become available.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” header_4_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n

INDEPENDENT RESEARCH<\/b><\/strong><\/p>\n

Every score in the UK Cybersecurity Trust Index is evidence-based and evidence-referenced. No firm is scored on general impression or subjective judgment. Every finding is documented against specific, observable, publicly available evidence.<\/p>\n

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VALIDATED METHODOLOGY<\/b><\/strong><\/p>\n

The Trust Architecture Framework measures trust communication maturity across six defined dimensions. The methodology is grounded in academic research on signalling theory, credence goods economics, and institutional legitimacy \u2014 and validated through primary buyer research before the first Index publishes.<\/p>\n

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BUYER-SIDE RESEARCH<\/b><\/strong><\/p>\n

We build and run the work with minimal demands on your time, sending short updates instead of long reports.<\/p>\n

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ANNUAL PUBLICATION<\/b><\/strong><\/p>\n

The UK Cybersecurity Trust Index publishes annually. Each publication cycle adds to a longitudinal dataset that grows in value and competitive depth with every year \u2014 giving firms a trackable standard and giving buyers an objective reference point that improves over time.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Reviews” _builder_version=”4.27.4″ background_enable_color=”off” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

The trust gap is no longer theoretical<\/h1>\n

Research from industry, policy, and academia points to the same conclusion:
Enterprise buyers need clearer, more verifiable ways to evaluate cybersecurity vendors.
That shift is already reshaping how credibility is communicated and rewarded.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/thewave88.com\/services\/#start” button_text=”Explore the UK Cybersecurity Trust Index \u2122” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#f7821e” button_border_color=”rgba(0,0,0,0.1)” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_use_icon=”off” background_layout=”dark” custom_margin=”|||” custom_padding=”10px|30px|10px|30px” animation_style=”fade” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Download Now” _builder_version=”4.27.4″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#189aef 0%|#041c6f 100%” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”120px||120px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” background_layout=”dark” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

A new annual benchmark for the UK cybersecurity market<\/b><\/strong><\/h1>\n

Wave88\u2019s flagship publication, the UK Cybersecurity Trust IndexTM, applies a structured methodology to assess the public trust signals vendors provide to the market.\u00a0<\/p>\n

See how the Index brings structure to what\u2019s long been subjective.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/coming-soon” button_text=”Learn More About the Index” button_alignment=”left” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”14px” button_border_radius=”6px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_use_icon=”off” background_layout=”dark” custom_margin=”|||” custom_padding=”20px|30px|20px|30px” animation_style=”fade” button_letter_spacing_hover=”1px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/phone-bottom-crop-1.png” show_bottom_space=”off” _builder_version=”4.27.4″ max_width=”400px” module_alignment=”center” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” admin_label=”Features” _builder_version=”4.16″ background_color=”#fafafc” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-illustration-03.png” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Powered by the Trust Architecture FrameworkTM<\/strong><\/h2>\n

The Index is underpinned by the Trust Architecture FrameworkTM, a structured scoring model that measures six dimensions of trust communication in the public signalling environment.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” global_colors_info=”{}”]<\/p>\n

Clarity of Technical Proof\u00a0<\/b><\/strong><\/p>\n

 <\/p>\n

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Regulatory & Compliance Alignment\u00a0<\/b><\/strong><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_4_font=”Poppins|600||on|||||” header_4_font_size=”14px” locked=”off” global_colors_info=”{}”]<\/p>\n

Evidence of Delivery<\/b><\/strong><\/p>\n

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Transparency<\/b><\/strong><\/p>\n

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Authority Indicators<\/b><\/strong><\/p>\n

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Commercial Accessibility<\/b><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#prices” button_text=”Explore the Framework” button_alignment=”left” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#f7821e” button_border_width=”0px” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_use_icon=”off” background_layout=”dark” custom_padding=”10px|30px|10px|30px” animation_style=”fade” box_shadow_style=”preset3″ box_shadow_vertical=”8px” box_shadow_color=”rgba(0,137,242,0.61)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Latest News” _builder_version=”4.16″ background_color=”#fafafc” custom_padding=”100px|0px|100px|0px” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”27px|0px|27px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Open Sans||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.3em” header_3_font=”||||||||” text_orientation=”center” max_width=”74%” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

Insights<\/strong><\/h1>\n

Research, analysis, and commentary on trust communication in the UK cybersecurity sector.<\/p>\n

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Join the waitlist for updates on the Index, the Sector Insight Report, and Wave88 research.<\/p>\n

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Receive updates on the UK Cybersecurity Trust Index\u2122, the
Sector Insight Report, and related Wave88 research.<\/p>\n

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RESEARCH IN PROGRESSA new benchmark for how cybersecurity firms earn buyer trust Wave88 is building the UK Cybersecurity Trust IndexTM \u2014 an independentbenchmark that measures how effectively UK mid-market cybersecurity vendorscommunicate credibility to enterprise buyers.Enterprise buyers need credible signals. Most vendors still communicate inclaims. Enterprise buyers increasingly need structured, verifiable evidence of supplier credibility. 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