{"id":47,"date":"2026-01-28T16:55:53","date_gmt":"2026-01-28T16:55:53","guid":{"rendered":"https:\/\/thewave88.com\/?page_id=47"},"modified":"2026-04-21T14:22:23","modified_gmt":"2026-04-21T14:22:23","slug":"about","status":"publish","type":"page","link":"https:\/\/thewave88.com\/en\/about\/","title":{"rendered":"About us"},"content":{"rendered":"

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Who we are<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Open Sans|600|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Building the benchmark the market does not yet have.<\/b><\/strong><\/h1>\n

Wave88 is an independent research initiative defining what measurable trust<\/strong>
means for cybersecurity. We exist to make trust communication in cybersecurity more<\/strong>
measurable, comparable, and useful for the market.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Mission” _builder_version=”4.16″ custom_padding=”3px|0px|100px|0px||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/04\/tmb.png” title_text=”tmb” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

What existing solutions do not measure<\/strong><\/h2>\n

The UK market has frameworks that certify compliance and scanners that test technical posture. But none reveal whether a cybersecurity firm clearly communicates what it does, why it matters, and why it deserves trust in a regulated enterprise context. That question has no structured answer\u2014until now. Wave88 is building one.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Mission” _builder_version=”4.27.4″ custom_padding=”3px|0px|100px|0px||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” module_alignment=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

A benchmark, not a marketing ranking<\/strong><\/h2>\n

The UK Cybersecurity Trust IndexTM is not a promotional ranking. It is a methodology-driven benchmark designed to create a more objective standard for trust communication across the sector.<\/p>\n

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\u00a0Built for the UK cybersecurity market<\/strong><\/h2>\n

UK enterprise procurement in financial services, central government, and critical national infrastructure operates under distinct regulatory expectations and institutional pressures. A benchmark built on generic market assumptions would produce scores that don’t reflect how buyers in these sectors actually assess suppliers. The Index is being developed in active engagement with UK cybersecurity leaders, with an advisory panel
currently being established to validate the methodology and ensure it reflects the realities of procurement in this market.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”mailto:hello@thewave88.com?subject=Wave88%20Index%20Enquiry” button_text=”Email Wave88″ button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#f7821e” button_border_width=”0px” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins|600||on|||||” button_use_icon=”off” background_layout=”dark” custom_padding=”10px|30px|10px|30px” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset3″ box_shadow_vertical=”8px” box_shadow_color=”rgba(0,137,242,0.61)” button_letter_spacing_hover=”1px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.16″ background_color=”#fafafc” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”27px|0px|27px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

How Wave88 approaches the problem differently.<\/b><\/strong><\/h1>\n

Four principles that define how the UK Cybersecurity Trust Index is being built.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”INDEPENDENT BY DESIGN.” image=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-05-6.png” icon_placement=”left” image_icon_width=”68px” _builder_version=”4.27.4″ header_font=”Poppins|600||on|||||” header_font_size=”14px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” max_width_last_edited=”off|desktop” animation_style=”fade” animation=”off” border_radii_image=”on|14px|14px|14px|14px” border_width_all_image=”2px” border_color_all_image=”rgba(0,0,0,0.1)” image_max_width=”68px” global_colors_info=”{}”]<\/p>\n

Wave88 operates independently of the firms it assesses. No firm can purchase a score, influence its findings, or accelerate its inclusion in the Index cohort. Independence is the foundation of the benchmark’s value to buyers, to the sector, and to the firms that score well.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=” EVIDENCE-REFERENCED THROUGHOUT.” image=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-04-6.png” icon_placement=”left” image_icon_width=”68px” _builder_version=”4.27.4″ header_font=”Poppins|600||on|||||” header_font_size=”14px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” max_width_last_edited=”off|desktop” animation_style=”fade” animation_delay=”100ms” animation=”off” border_radii_image=”on|14px|14px|14px|14px” border_width_all_image=”2px” border_color_all_image=”rgba(0,0,0,0.1)” image_max_width=”68px” global_colors_info=”{}”]<\/p>\n

Every dimension of the Trust Architecture Framework is grounded in documented academic theory. Every firm score is referenced against specific, observable, publicly available evidence. Opinion does not appear in the methodology. Evidence does.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”BUYER-VALIDATED, NOT SUPPLIER-ASSUMED.” image=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-08-6.png” icon_placement=”left” image_icon_width=”68px” _builder_version=”4.27.4″ header_font=”Poppins|600||on|||||” header_font_size=”14px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” max_width_last_edited=”off|desktop” animation_style=”fade” animation=”off” border_radii_image=”on|14px|14px|14px|14px” border_width_all_image=”2px” border_color_all_image=”rgba(0,0,0,0.1)” image_max_width=”68px” global_colors_info=”{}”]<\/p>\n

The Trust Architecture Framework dimensions were not designed from a supplier’s perspective. They are validated through structured primary research with enterprise procurement directors and CISOs \u2014 the people whose judgment determines which cybersecurity firms win enterprise contracts.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”BUILT FOR LONGITUDINAL VALUE.” image=”https:\/\/thewave88.com\/wp-content\/uploads\/2026\/01\/app-marketing-icon-10-6.png” icon_placement=”left” image_icon_width=”68px” _builder_version=”4.27.4″ header_font=”Poppins|600||on|||||” header_font_size=”14px” header_line_height=”1.4em” body_font=”||||||||” body_line_height=”1.8em” max_width_last_edited=”off|desktop” animation_style=”fade” animation_delay=”200ms” animation=”off” border_radii_image=”on|14px|14px|14px|14px” border_width_all_image=”2px” border_color_all_image=”rgba(0,0,0,0.1)” image_max_width=”68px” global_colors_info=”{}”]<\/p>\n

A single year of benchmarking data is useful. Three years is a market standard. Five years is a structural asset. <\/p>\n

The UK Cybersecurity Trust Index is designed from the outset to compound in value with every annual publication cycle.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Free for a Limited Time” _builder_version=”4.16″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#189aef 0%|#041c6f 100%” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”|600|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Poppins||||||||” header_2_font_size=”28px” header_2_line_height=”1.4em” header_3_font=”||||||||” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Wave88 Sector Insight Report: Messaging That Builds Trust in UK Cybersecurity<\/b><\/strong><\/h2>\n

The first Wave88 Sector Insight Report is currently in development. Drawing on primary research with enterprise procurement directors and CISOs across UK-regulated sectors, it will examine how mid-market cybersecurity firms communicate their credibility to enterprise buyers, what is working, what is not, and what the evidence shows buyers actually look for when evaluating supplier credibility.<\/p>\n

Expected publication: Summer 2026.<\/strong><\/p>\n

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Who we areBuilding the benchmark the market does not yet have. Wave88 is an independent research initiative defining what measurable trustmeans for cybersecurity. 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