{"id":21,"date":"2026-01-28T16:55:53","date_gmt":"2026-01-28T16:55:53","guid":{"rendered":"https:\/\/thewave88.com\/?page_id=21"},"modified":"2026-04-21T14:18:04","modified_gmt":"2026-04-21T14:18:04","slug":"home","status":"publish","type":"page","link":"https:\/\/thewave88.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

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RESEARCH IN PROGRESS<\/b><\/strong><\/h1>\n

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A new benchmark for how cybersecurity firms earn buyer trust<\/strong><\/h1>\n

Wave88 is building the UK Cybersecurity Trust Index \u2014 an independent benchmark that assesses how effectively UK mid-market cybersecurity vendors communicate credibility to enterprise buyers.<\/h3>\n

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Enterprise buyers need credible signals. Most vendors still communicate in <\/strong>claims.<\/strong><\/h2>\n

Enterprise buyers increasingly need structured, verifiable evidence of supplier credibility. Most cybersecurity vendors still rely on generic claims, fragmented proof, and inconsistent trust signals, creating avoidable procurement friction.<\/p>\n

We assess not whether firms are technically capable, but whether they can prove it to the buyers who need to trust them. That\u2019s the gap Wave88 was created to close.<\/p>\n

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Turning trust communication into a benchmarked discipline<\/strong><\/h2>\n

Wave88 brings a research-led approach to a commercial problem that has long gone unmeasured, the gap between what cybersecurity firms assert and what enterprise buyers can independently verify. The result is a new lens on credibility, one that turns trust into measurable data.<\/p>\n

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For Cybersecurity Vendors\u00a0<\/b><\/strong><\/p>\n

Capable cybersecurity firms often struggle to communicate credibility in ways enterprise buyers can evaluate quickly and confidently.
Wave88 helps make those visible trust signals measurable and comparable across the market.<\/p>\n

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For Enterprise Buyers<\/b><\/strong><\/p>\n

Procurement teams often rely on fragmented evidence, generic claims, and informal judgment when comparing cybersecurity suppliers. Wave88 supports a more consistent, evidence-based view of visible trust signals, helping the industry move toward clearer standards of credibility<\/p>\n

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A new annual benchmark for the UK cybersecurity market<\/b><\/strong><\/h1>\n

Wave88\u2019s flagship publication, the UK Cybersecurity Trust IndexTM, applies a structured methodology to assess the public trust signals vendors provide to the market.\u00a0<\/p>\n

See how the Index brings structure to what\u2019s long been subjective.<\/p>\n

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The trust gap is no longer theoretical<\/h1>\n

Research from industry, policy, and academia points to the same conclusion:
Enterprise buyers need clearer, more verifiable ways to evaluate cybersecurity vendors.
That shift is already reshaping how credibility is communicated and rewarded.<\/p>\n

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The Trust Architecture Framework.<\/strong><\/h2>\n

The Index is underpinned by the Trust Architecture FrameworkTM, a structured scoring model that measures six dimensions of trust communication in the public signalling environment.<\/p>\n

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RESEARCH IN PROGRESSA new benchmark for how cybersecurity firms earn buyer trust Wave88 is building the UK Cybersecurity Trust Index \u2014 an independent benchmark that assesses how effectively UK mid-market cybersecurity vendors communicate credibility to enterprise buyers.Enterprise buyers need credible signals. Most vendors still communicate in claims. 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Enterprise buyers increasingly need structured, verifiable evidence of […]","og_url":"https:\/\/thewave88.com\/en\/","og_site_name":"Wave 88","article_modified_time":"2026-04-21T14:18:04+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thewave88.com\/","url":"https:\/\/thewave88.com\/","name":"Wave 88","isPartOf":{"@id":"https:\/\/thewave88.com\/#website"},"datePublished":"2026-01-28T16:55:53+00:00","dateModified":"2026-04-21T14:18:04+00:00","breadcrumb":{"@id":"https:\/\/thewave88.com\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thewave88.com\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thewave88.com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thewave88.com\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/thewave88.com\/#website","url":"https:\/\/thewave88.com\/","name":"Wave 88","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thewave88.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":17,"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":461,"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/pages\/21\/revisions\/461"}],"wp:attachment":[{"href":"https:\/\/thewave88.com\/en\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}